To raise awareness of the various ways in which those aged 50+ can engage with enterprise and the many benefits that can flow from that engagement.

Among those aged 50+ of the possibilities that exist
To raise awareness among those aged 50+ of the merits of their engaging with enterprise and to suggest realistic ways for them to do so across a broad range of options.

Among a range of influential parties
To raise awareness among enterprise development agencies, financial institutions, agencies working with older people, younger entrepreneurs among others, of the untapped potential that exists among older people.

Among policy makers
To encourage policy makers at regional, national and European level to perceive the personal, economic and societal benefits that can arise from the fruitful engagement of those aged 50+ with enterprise and to increase their support to its further development.